It is clear that we have entered into a recession or even maybe call it a depression? Online advertisers have cut the spending dramatically simply because of the fading demands for their products and services.

For small businesses with tight budgeting, it is especially important to figure out where to most effectively spend your money. The four basic search options are paid search, contextual advertising, paid inclusion and SEO. Here is an estimate made by eMarketer

We can see that SEO is catching up with other forms of search advertising. Paid search gives marketers a immediate effect but the problem is that you have to spend it consistently and carefully manage your bidding so that you don’t waste your money. SEO do takes time, effort and money. Once you established your credit and trustness with Gooogle and get your site ranked well in the organic search results, you can sit at your office and watch your traffic and leads to grow.