Continue from our previous post, I will talk about the next 2 critical points of Google Patent.
What Google is Attempting to Measure
Google wants to measure or is attempting to actively measure each of the following:
- Domain information
- Registration date
- Length of renewal (10 years, 5 years, 1 year, etc)
- Addresses and Names of admin & technical contacts
- DNS Records
- Address of Name Servers
- Hosting Location & Company
- Stability of this data
- Information on User Behavior Online
- CTR (Click-Through Rate) of individual results in the SERPs
- Length of time spent on a given site/page
- Data contained on your computer
- Favorites/Bookmarks List
- Cache & Temp Files
- Frequency of visits to particular sites/pages (history)
My thoughts:
Don’t get suprised. Even the expiration date of your domain and how often you renew your domain could impact your website’s ranking. This is all about credibility. If you only regersiter your domain for 1 year, what does this indicate to Google. Google interpret this as you will shut down your online business after 1 year. If this assumption is true, Why Google would bother to rank you? This all makes sense because Google wants to provide reliable source for searchers and Google trust websites has been online for 5-10 years.
Google also monitors how many people would go back to your sites to visit. Return visitors means more to Google as more return visitors implies you have a lot of useful information on your site and that is what Google would expect from an authority. The same theory applies if there are lots of people bookmark your site.
The Impact of this Patent
At last, the author encourages every webmasters read the article completely as quoted from the author “Although it is long, I urge every SEO/Webmaster to read this page completely. I have attempted to make the information legible and readable, and only pulled out parts that are important to the active practice of SEO”.
See the entire article about Google Patent at:
http://www.seomoz.org/article/google-historical-data-patent
This video from web pro news talking about Google’s changing algorithm. No confirmation made yet, but it is worth watching it.
while 2008 is coming, online marketers should get ready for some new marketing approach. You probably want to ask, what is wrong with the old strategy? Well, some strategies that once worked well before certainly have lost their charms. Some examples include paid campaigns, banner ads and newsletters. I would not go through why these strategies have lost effectiveness, but instead, we will focus on some new strategies here:
Blogs: Blogs is considerably cheaper than traditional marketing strategies, such as PPC ads. It gives you a way to express your ideas and thoughs to your audiences. Moreover, you can add social bookmarking buttons and RSS feed to increase both credibility and popularity of your blog
Articles: Articles is a great way to get a nature backlink to your site. In other words, people link to you because you are offering something valuable to your visitors.
Social bookmarking: Social bookmarking site is a great way for you get a free backlink. Some sites that worth looking at include Digg, squidoo, and gather.com
Video: It has been proved that a previously high bounce rate page can be greatly improved when a relevant video clip is embedded. Properly use video along within content can convey the meaning much more effectively than if you use plain words alone.
For a blog, an rss feed is a must have. It notifies your visitor whenever you updated your blog so that they can come back and see the “cool” things you just wrote about. Social bookmarking is another important area we should never overlook. With the feeburner rss, visitors like you can simply add yours to del.icio.us. The one thing that left for me to do is add Digg button to this blogger so that if there is anything I wrote that you think is pretty cool (I hope so) and want want to share with other people. Just in case you don’t know what Digg is, here is the definition taken from Wiki: Digg is a community-based popularity website with an emphasis on technology and science articles, recently expanding to a broader range of categories such as politics and entertainment. http://en.wikipedia.org/wiki/Digg
So here we go, I am tired of using Digg wordpress plugin so I just kept searching how to add Digg to your blog. Finally, here comes the solution:
simply copy this piece of code and put on your blog wherever you want to show it:
<script src=”http://digg.com/tools/diggthis.js” type=”text/javascript”></script>
That’s it, you are done!! If you want to do more with it, here is the other parameters you can change to personalize the button:
<script type=”text/javascript”>
digg_url = ‘your site’s url’;
digg_bgcolor = ‘#ff9900′;
digg_skin = ‘compact/icon’;
</script>
<script src=”http://digg.com/tools/diggthis.js” type=”text/javascript”></script>
these options are pretty much self-explanatory, if you omit the digg_skin, then it will set to default. Two options available for skin are compact and icon. Want to see how they look? Try it yourself on your blog!
DirectorySEO.org blog is successfully set up today. Before I put up this blog, I was thinking of what should I write for this blog? Should I write something that is cool about my directory simply for promotional purposes? Well, that was my first intention for this blog; however, surprisingly, I found that there are so many websites out there that are developed without any SEO in mind, not even the simplest factors, such as unique title and content.
Besides that, I have seen a lot of directories that using the php link directory did not optimize their site as well. If i am a business owner who runs business online, I definitely would not submit my site to a directory that is not SEO friendly.
Good luck to all the webmasters and directories owners, hopefully this blog will be useful to all of you.
