A lot of companies have no idea (they usually think they do though) on how to pick keywords. Of course, the first we need to know is that what keyword that most people is searching for. A easy way to check is to use keyword selector tool . You can type a relevant keyword in the box and search to see how many people are searching this keyword. Thus, whatever comes the first may be the one that i will focus on when developing my meta tags. Here i used the word “maybe” because another strategy is to try to target niche keyword since you won’t have many competitors and thus you will have a greater chance to get ranked higher.
Also try to Latent Semantic Indexing (LSI) - Use multi-word phrase, which means you should try to add some “tails” to your keywords. For instance, when you target the term “computer motherboard”. You should try terms “good quality computer motherboard” or “computer motherboard on sale”… something like that.
Be careful, don’t stuff the keyword as you may be considered as spamming by search engines.
For separating different keywords, you can use either space or comma.
Other than using that keyword selector tool, you can also follw the tips below:
1. Find obvious keyword
2. Look at the web site’s access log
3. Brainstorm with your colleagues
