According to SEObook.com, Ebay made an announcement that it will abandon CJ and valueclick and instead it will start promoting its own affiliate program. This is not suprising at all as we know a company with sizes like Ebay has the ability and resources to launch its own and this is beneficial to the end users. Whenever we decrease the number of middleman in the value chain, the overall costs decreases. Our economy sometimes is more efficient without the middleman. For example, companies sometimes bypass the bank and issue commercial paper directly to investors. In this way, the company ends up paying lower interest rate and investors get to earn better return than if they deposit money in bank.
What i am wondering now is that will merchants like Dell, tigerdirect and other big companies follow ebay? I surely hope they do. However, CJ is still necessary for small merchants that is incapable of creating their own affiliate platform.
