Continue from our previous post, I will talk about the next 2 critical points of Google Patent.

What Google is Attempting to Measure

Google wants to measure or is attempting to actively measure each of the following:

  • Domain information
    • Registration date
    • Length of renewal (10 years, 5 years, 1 year, etc)
    • Addresses and Names of admin & technical contacts
    • DNS Records
    • Address of Name Servers
    • Hosting Location & Company
    • Stability of this data
  • Information on User Behavior Online
    • CTR (Click-Through Rate) of individual results in the SERPs
    • Length of time spent on a given site/page
  • Data contained on your computer
    • Favorites/Bookmarks List
    • Cache & Temp Files
    • Frequency of visits to particular sites/pages (history)

My thoughts:

Don’t get suprised. Even the expiration date of your domain and how often you renew your domain could impact your website’s ranking. This is all about credibility. If you only regersiter your domain for 1 year, what does this indicate to Google. Google interpret this as you will shut down your online business after 1 year. If this assumption is true, Why Google would bother to rank you? This all makes sense because Google wants to provide reliable source for searchers and Google trust websites has been online for 5-10 years.

Google also monitors how many people would go back to your sites to visit. Return visitors means more to Google as more return visitors implies you have a lot of useful information on your site and that is what Google would expect from an authority. The same theory applies if there are lots of people bookmark your site.

The Impact of this Patent

At last, the author encourages every webmasters read the article completely as quoted from the author “Although it is long, I urge every SEO/Webmaster to read this page completely. I have attempted to make the information legible and readable, and only pulled out parts that are important to the active practice of SEO”.

See the entire article about Google Patent at:
http://www.seomoz.org/article/google-historical-data-patent