It has been confirmed that Microsoft has acquired a $240 million equity stake in facebook beating its rival Google. This deal takes the partnership between Microsoft and facebook to the next level in which Microsoft becomes the exclusive third party advertising partner. Although facebok is an expert connecting people from all over the world, it yet has find a comprehensive advertising scheme that deliver targeted ads to its online audiences. While Microsoft beats Google on this $2490 million deal, Google respond as “what we strive for is an sustainable growth”.