There was times when people trying to trick the search engines and it worked for a while. But these old tatics that worked well before should never be used today. I am going to talk the strategies that you should stay away from.

some on page strategies:

  • hidden text
  • alt image spamming
  • meta tag stuffing

other than on page strategies you should avoid, there are some off page optmization strategies that you should avoid:

  • Don’t exchange links with a site that has “farm links”.
  • Don’t use outbound link to site that is penalized by google.
  • Link exchange with a site that irrelevant to your site will not help you but may harm you.